Increase your ALPHA, trade earlier based on fresher data and get the edge.

100% Compliant, real-time footfall tracking alternative data sets, ticker ready, RESTful JSON API can be called every 10 seconds, delivered as flat CSV together with data dictionary, AWS upload, Interactive Dashboard or API.

From an original idea formed during the John Lewis & Waitrose JLAB 2017 accelerator, our software can detect footfall in any location anywhere in the world. From North America, to Europe, from Vietnam and China and throughout Russia.

We have been supplying footfall data for major FMCG retail brands, luxury goods, restaurants, shopping malls, retail investment funds and local and central governments for over 5 years.

Our technology uses a unique stack of Machine Learning algorithms comprising neural networks, Fourier transforms transposed to Hilbert space and using higher level mathematical models not taught in academia. All our algorithms have been coded from the ground up, not using anyone else's IP.

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Our own private data lake pulls in data from millions of locations every day. Trade FX on our Country Retail indices or pick from over 100 equities trading on the SPX500, AS52, Nikkei, FTSE100, STOXX600, HIS, Shenzhen, Shanghai, NSE and Singapore stock exchanges.

Pick from over 100 equities trading on the SPX500, AS52, Nikkei, FTSE100, STOXX600, HIS, Shenzhen, Shanghai, NSE and Singapore stock exchanges, such as: BRBY LN ,NXT LN ,BME LN ,FLTR LN ,ENT LN ,TSCO LN ,MKS LN ,SBRY LN ,OCDO LN,KGF LN ,IHG LN ,WTB LN ,JD/ LN ,FRAS LN ,CPG LN ,ZAL GY ,HMB SS ,ITX SQ ,BC IM,LPP PW ,BOSS GY ,ADS GY ,CDI FP ,MC FP ,KER FP ,RMS FP ,PNDORA DC ,MONC IM,CFR SE ,UHR SE ,AX1 AT ,ADH AT ,ALL AT ,AZJ AT ,BWP AT ,CTT AT ,CQR AT ,COL AT,CKF AT ,CTD AT ,DMP AT ,APE AT ,EDV AT ,FLT AT ,HVN AT ,MCD UN ,SBUX UW ,DRIUN ,DPZ UN ,YUM UN ,CMG UN ,TJX UN ,ROST UW ,LULU UW ,VFC UN ,RL UN ,TPR UN,AZO UN ,ORLY UW ,KMX UN ,TAP UN ,AMZN UW ,ETSY UW ,EBAY UW ,BBY UN ,WMT UN ,DGUN ,TGT UN ,COST UW ,DLTR UW ,BF/B UN ,STZ UN ,WBA UW ,KR UN ,HD UN ,LOW UN,RCL UN ,HLT UN ,CCL UN ,ABNB UW ,MAR UW ,NCLH UN ,BKNG UW ,EXPE UW ,HAS UW,DIS UN ,NFLX UW ,WBD UW ,LYV UN ,BBWI UN ,ULTA UW ,TSCO UW ,LUV UN ,AAL UW,DAL UN ,UAL UW ,UBER UN ,NSC UN ,UNP UN ,CSX UW.

IN THE PRESS

We offer a unique, remote, software only (no mobile app data or hardware used) global footfall tracking solution. We seamlessly track footfall from street into stores, including tracking dwell time at high frequency


The Yellow Submarine edge

Better accuracy, better coverage, easier set up, higher frequency. No installation or site visits required and real-time data from day one. Global coverage with fast set up

Footfall evolution

Alternative Data footfall currently worth $1B and projected to be >$2.5 billion by 2030


Different Footfall Technologies



Manual -
reasonably accurate but human, costly, limited coverage
Sensors - reasonably accurate, cheaper, installation delays, limited coverage
Cameras - more accurate, coverage and compliance issues
Apps - more accurate when location service is on, requires app integration, coverage approx. 50%, compliance issues
Yellow Submarine - software only, accurate, fast, global, higher frequency, compliance free, ecological, the future of footfall counting

Accuracy as good as camera data thanks to our patent protected AI and calibration process

CSV, RESTful JSON API, Dashboards

As our software is written by data scientists, we provide data ready for data scientists. Either a flat file CSV or JSON for training your model through to new JSON API end point for new inferences. For visualising data sets we provide a web front end so you can check the data looks good

Dashboard

Even if you're not a data scientist and don't want to build models using our alternative data, using our easy to read dashboards you can quickly see trends and make investment decisions before your competitors

Accuracy

Our data once calibrated has been shown to be as accurate as camera data and unlike cameras you don't have to worry about the power going off, installations, people pointing them in the wrong direction. Also unlike cameras, as this is our data lake we can get footfall from any geo location worldwide

Presets

Designing by data scientists for data scientists we offer flat CSV files, JSON API, upload to AWS and everything ready to put into you own custom build predictive model in R or Python or predictive analytics platforms like BigML or Datarobot. Contact us for our data dictionary.

Find the alpha

Higher frequency data provides predictability for trading across asset classes.
Getting our data before government official data, or competitors.

Plans

Please contact us for customised pricing based on the specific locations you require

Starter

1000 Data Points
1 Team Member
Email Support
CSV and JSON API
Customizable Dashboard
Custom API

Family Office

2000 Data Points
2 Team Member
Email Support
CSV and JSON API
Customizable Dashboard
Custom API

Investment Fund

5000 Data Points
5 Team Member
Email Support
CSV and JSON API
Customizable Dashboard
Custom API

Quantitative

15000 Data Points
10 Team Member
Priority Support
CSV and JSON API
Customizable Dashboard
Custom API
Need more Data Points or Team Members? Please contact us.

Tel: +44 (0) 1234 834704 (UK Office) +81 03 6721 8872 (Japan Office) Fax +81 03 6721 2020
Email: marketing@yellowsubmarine.io

Bedford i-Lab, Stannard Way, Priory Business Park, Bedford MK44 3RZ

Level 39, One Canada Square, Canary Wharf, London E14 5AB

3F Shiodome Building, 1-2-20 Kaigan, Minato-ku,, Tokyo, Tokyo-To, 105-0022, Japan 〒105-0022 東京都港区海岸1-2-20 汐留ビルディング 3F

14 Wall St 20th floor, New York, NY 10005, United States

Contact Us

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The Footfall Locker



We are also launching our hardware appliance - The Footfall Locker® 
Each appliance can process over 3 million API requests, store petabytes of storage and complies with on premise data sovereignty UK regulations, or wherever you host our hardware.

AI データ オーバーレイによる洞察とアルファ版

100% 準拠したリアルタイムのフットプリント追跡データの代替手段である SaaS は、ハードウェアのインストールやアプリの統合を必要とせず、世界中のどこでも動作し、60 を超える株式市場上場ブランドの最大 2 年間の履歴データを提供します。オファー。データは、予測モデルを構築するためにフラット CSV として提供でき、将来の推論のために JSON または CSV として新しい API 呼び出しを行うことができます。私たちのデータは、15 分ごとに更新される最新のリアルタイムの足跡データです。また、データを解釈するための視覚的に美しいダッシュボードも提供します。

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الرؤى والألفا عبر تراكبات بيانات الذكاء الاصطناعي

متوافقة بنسبة 100%، وتتبع البيانات البديلة في الوقت الفعلي، لا تتطلب SaaS سوى تثبيت الأجهزة، ولا تكامل التطبيقات، وتعمل في أي مكان في العالم، وما يصل إلى عامين من البيانات التاريخية لأكثر من 60 علامة تجارية مدرجة في سوق الأوراق المالية. يمكن توفير البيانات بتنسيق CSV مسطح لبناء نماذج تنبؤية واستدعاءات واجهة برمجة التطبيقات الجديدة للاستدلالات المستقبلية مثل JSON أو CSV. بياناتنا هي أحدث بيانات التدفق في الوقت الفعلي التي يتم تحديثها كل 15 دقيقة. كما نقدم أيضًا لوحات معلومات مذهلة بصريًا لتفسير بياناتنا.

الاشتراكيتعلم أكثر

תובנות ואלפא באמצעות שכבות על נתוני AI

נתונים חלופיים בזמן אמת תואמים ב-100%, SaaS לא דורש התקנת חומרה בלבד, ללא שילוב אפליקציה, עובד בכל מקום בעולם, עד שנתיים נתונים היסטוריים על למעלה מ-60 מותגים בבורסה. ניתן לספק נתונים כ-CSV שטוח לבניית מודלים חזויים וקריאות API חדשות להסקת מסקנות עתידיות כ-JSON או CSV. הנתונים שלנו הם הנתונים העדכניים ביותר בזמן אמת המתעדכנים כל 15 דקות. אנו מספקים גם לוחות מחוונים מדהימים מבחינה ויזואלית לפירוש הנתונים שלנו.

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