Different Footfall Technologies
Manual - reasonably accurate but human, costly, limited coverage
Sensors - reasonably accurate, cheaper, installation delays, limited coverage
Cameras - more accurate, coverage and compliance issues
Apps - more accurate when location service is on, requires app integration, coverage approx. 50%, compliance issues
Yellow Submarine - software only, accurate, fast, global, higher frequency, compliance free, ecological, the future of footfall counting
Accuracy as good as camera data thanks to our patent pending AI and calibration process