fresher data. trade earlier. increase your alpha.

unparalleled insights into consumer foot-traffic.

increase your alpha. trade earlier. fresher data.

unparalleled insights into consumer foot-traffic

global. intelligent. unique.

helping you choose the highest footfall retail space for your outlet.     


deploy capital more effectively.

predict stock and forex movements.


Contact Us

We offer a unique, remote, global people counting solution that does not rely on any hardware and is 100% privacy compliant.

From an original idea formed during the John Lewis & Waitrose JLAB 2017 accelerator, and an MVP in the Barclays Eagle Labs Cambridge, we have evolved over the last 5 years and are now based at the world leading technology hub Level 39 in the heart of Canary Wharf.

We have been supplying footfall data for major retailers, luxury goods, restaurants, shopping malls, retail investment funds and local and central governments for over 5 years helping them to understand, optimise and create value from physical spaces.

Our software can detect footfall in almost any location anywhere in the world. Locations can be called in realtime, delivering occupancy data as a flat CSV, Interactive Dashboard or a RESTful API.

Our technology uses a unique stack of Machine Learning algorithms comprising neural networks, and using higher level mathematical models not taught in academia. All our algorithms have been coded from the ground up, not using anyone else's IP.

Our own private data lake pulls in data on how many people are in millions of locations every day. Our Country Retail indices can inform your FX trading decisions or pick from over 100 equities trading on the SPX500, AS52, Nikkei, FTSE100, STOXX600, HSI, Shenzhen, Shanghai, NSE and Singapore stock exchanges.

If physical retail stores are publicly quoted, have enough traded liquidity and the majority of the sales are store based not online, then it is possible to use our data to create predictive models to make an inference on what the equity price will be. We have over 100 equities trading that fit this criteria. We either have 3 years historic data in our data lake, or can provide a retro in a short amount of time.

We offer a unique, remote, software only global people counting solution, which doesn't use third party mobile applications or require installation of hardware such as cameras or sensors.

We can tell you how many people are in almost any location globally at a point in time and how long they spend there.

As we never see any personally identifiable information, we are 100% privacy compliant.

CSV, RESTful JSON API, Dashboards

As our software is written by data scientists, we provide data ready for data scientists. Either a flat file CSV or JSON for training your model through to new JSON API end point for new inferences. For visualising data sets we provide a web front end so you can check the data looks good


Even if you're not a data scientist and don't want to build models using our alternative data, using our easy to read dashboards you can quickly see trends and make investment decisions before your competitors


Our data once calibrated has been shown to be as accurate as camera data and unlike cameras you don't have to worry about the power going off, installations, people pointing them in the wrong direction. Also unlike cameras, as this is our data lake we can get footfall from any geo location worldwide


Designed by data scientists for data scientists we offer flat CSV files, JSON API, upload to AWS and everything ready to put into you own custom-built predictive model in R or Python or predictive analytics platforms like BigML or Datarobot. Contact us for our data dictionary.

Find the alpha

Higher frequency data provides predictability for trading across asset classes. Our data can provide you with insights ahead of regulatory reporting or official government data releases.

At Yellow Submarine, we specialize in pioneering quantum Hilbert space algorithms that are revolutionizing the OEM landscape. Our cutting-edge algorithms are designed to enhance and transform OEM products across various industries, including sensors, communications, and computing. By licensing our advanced quantum technology, OEMs can significantly boost the performance, accuracy, and efficiency of their products. From cell phones and laptops to smartwatches and IoT devices, our solutions are tailored to meet the demands of modern technology. Partner with Yellow Submarine to integrate our state-of-the-art quantum solutions and stay at the forefront of innovation.
Contact Us

Tel: +44 (0) 1234 834704 (UK Office) +81 03 6721 8872 (Japan Office) Fax +81 03 6721 2020

Bedford i-Lab, Stannard Way, Priory Business Park, Bedford MK44 3RZ

Level 39, One Canada Square, Canary Wharf, London E14 5AB

3F Shiodome Building, 1-2-20 Kaigan, Minato-ku,, Tokyo, Tokyo-To, 105-0022, Japan 〒105-0022 東京都港区海岸1-2-20 汐留ビルディング 3F

14 Wall St 20th floor, New York, NY 10005, United States